News is the information that conveys current events to people. It is usually written in an objective manner, although it may express opinions. The information is obtained from various sources, including direct observation. The information is compiled and delivered to the public in a quick and easy-to-understand way.
News has many purposes, ranging from an educational standpoint to a company building perspective. For instance, if your company recently created a new line of products, sharing that news in the form of a news story can serve to educate customers on the product while also showcasing your brand.
There are a variety of things that make news, such as crime, money, food, celebrity, entertainment and the weather. The type of information that becomes news is determined by the audience, which is why market research is sometimes used to help determine what should be featured.
Crime: Road traffic offenses, burglaries, murders and other violent crimes make news because they arouse the interest of the reader. Similarly, crimes committed against the rich or poor generate interest.
Controversy: Conflicts, arguments, charges and counter-charges, strikes, insurrections and wars are often the source of news because they create tension and concern in the mind of the reader. Prominence: Stories concerning famous persons attract the attention of the audience because they arouse the curiosity about the private life and career of those persons.
Besides this, information like train timings and weather forecasts are of general interest to the public. Also, information regarding education and job opportunities are newsworthy.