Fashion is an ever-changing entity, influenced by the surrounding world and its culture. It can also be viewed as a form of expression through clothing, jewelry, shoes and other accessories. Fashion is a multi-billion dollar industry and not only involves the design of clothes but can be seen in the way people live, travel, work and play, as well as the fads and trends that come and go.
Fashion can also be a reflection of the times and significant historical or cultural events, for example, the Covid pandemic has inspired a new way of living that is more sustainable and ethical in nature. Fashion is not only a trend that comes and goes but can be reflected in the choices people make about their homes, cars and even their foods and beverages.
A fashion style is generally created by a professional designer or a team of designers and is marketed to consumers through fashion shows, advertising campaigns, magazine coverage and other means. In order to produce a fashion item, the designer must first survey opinions of consumers on how they would like the new item to be fashioned.
The survey data can then be used to create the desired product, which is then produced and marketed in accordance with the findings. In addition to fashion designers, other professionals in the fashion industry include retail stores, fabric mills and textile manufacturers, shoe designers, makeup artists, hair stylists, and perfumers. The fashion industry has become a globalized industry whereby designs are created in one country, manufactured in another, and then sold in a third.