Fashion is a multi-billion dollar global business and it’s influencing our lives more than ever before. It’s in magazines, movies, music, advertisements on buses and billboards, and it even has an effect on our behavior. Fashion changes over time, depending on social, political and economic conditions. It varies from place to place, and it’s influenced by what celebrities and other people wear. People follow fashion trends and copy them because it’s what everybody else is doing.
What’s more, fashion has become a cult in this modern era. Youngsters blindly want to imitate models and celebrities without understanding the true essence of fashion. Fashion has consumed the youth’s lives to such a degree that they have forgotten their studies and other important aspects of life.
In the past, people would scour the world for new styles of clothing. They’d read about what royalty and musicians were wearing in newspapers and fashion magazines. They’d pore over sketches to see how a piece of cloth would look on them. But as we move into the digital age, fashion is more than just a way to express yourself or try and fit in with the crowd; it’s also about connecting with your audience and selling a product.