Business services are activities that support business enterprises but do not result in the production of tangible goods. These activities include training services, software development and event management. They also encompass consulting, marketing and communication services. They may be accessed internally or externally. In addition to facilitating the operation of businesses, they can increase operational efficiency and foster innovation.
The business services sector is one of the largest in Europe. It contributes 11% to the GDP of the Union and is essential for the European economy. It plays a key role in the’serviceification’ of Europe and can be used to enhance the value of products through new combinations of services and goods. It can also provide innovative opportunities for firms to compete in global markets.
A successful Business Service strategy depends on effective integration of all four elements: a clear service value proposition, a clear business context, a well-designed service model and the use of appropriate technology. If any one of these components is missing, the strategy will fail.
Many business-to-business companies are characterized by high levels of service quality, as they work with sophisticated customers and seek to meet high expectations. To achieve this, they need a strong and well-trained sales team that can demonstrate the added value of their solutions to business clients. In addition, they need to develop close relationships with their customers and understand their needs. In this way, they can build long-term customer relationships that are mutually beneficial and profitable.